Who We Are｜Eureka, Inc.

Our Mission

To provide a life-changing service that people will remember with great fondness.

We aim to provide a product that several hundred million people will use all over the world.

A product that delivers much more than moments of enjoyment or convenience.

It's something that hopefully one day people will look back on and say, "I am so glad I used this service. It really changed my life."

A product that brings people together who otherwise would never have met, and expands the possibilities of life for each and every client.

With our service, we want to make people's lives better and more fulfilling.

At Eureka, that is our mission.

Our Vision

Invent a reality where every single person meets their special someone using our dating platform.

We believe that there’s someone out there for everyone.
However, there is a limit to whom you cross paths with in your everyday life.
Although dating apps have now become mainstream, they haven’t perfected the experience.

Imagine a world where Pairs evolves – and with a tap of their finger, everyone who longs for connection is able to meet those who were absolutely meant for each other.
That would change the world of dating, and would bring immense joy to people.
To make this vision a reality, we will innovate.

Our Values

Be the Driver

Each of us plays a pivotal role in driving our business forward. Regardless of our position, we continually demonstrate strong leadership and a deep sense of ownership in everything we do.

Our vision is bold—focused on leading transformation and taking on global challenges. Achieving this goal requires unwavering commitment from all of us.

We are proactive and self-driven, always seeking ways to contribute to both the team and the business, while acting with autonomy.

Sprint to the Best

We're dedicated to delivering a life-changing service that inspires our customers to say, "I'm so glad this product exists." Our focus is to prioritize delivering exceptional value and quality, with an emphasis on speed.

As market leaders, reacting to market needs and changes isn’t enough — it’s about leading the charge in driving innovation.

We approach every opportunity with curiosity, blending insightful analysis with agile execution. We never miss the moment when the definition of "the best" for our customers evolves.

One Team, No Limits

We are one team, united by a shared vision. Each of us brings unique strengths in our skills, roles, and responsibilities, but together, we are even stronger—combining our diverse talents to exceed individual limits.

We hold ourselves to the highest standards, with each member showcasing exceptional professionalism and expertise in our scope of work. Through building trust, embracing diversity, and actively collaborating with one another, we come together as a unified team to achieve success.

Pairs Social Values

Pairs boasts the No.1 ※1 trust and track record in Japan, with over 25 million registered users ※2.
We create significant social value by bringing new connections and happiness to countless lives.

Cumulative matches on Pairs

※Cumulative matches on Pairs app since April 2016, according to Eureka Inc.’s data (as of August 2025).

Used dating app in Japan

※MMD Laboratory “Survey on the Actual Use of Matching Services/Apps,” as of September 2023

Married through dating apps

※Japan Cabinet Office, Children and Families Agency, “Web Survey Results of the Working Group on Life Design and Encounters of the Younger Generation”

※1 MMD Laboratory, “Survey on the Actual Usage of Matching Services and Apps 2023,” as of September 2023
※2 Cumulative number of registrations on Pairs app since the service launched in 2012, according to Eureka Inc.’s data, as of May 2025

Pairs Happy Stories

Our Business

Pairs delivers valuable experiences through AI technology and a globally compatible solution, prioritizing safety and security while leveraging Match Group’s technological expertise to develop innovative products.

・AI-powered matching
・Learning preferences and matching patterns from vast amounts of data
・Continuous improvement through cutting-edge algorithms
・Features designed to ensure safety and security